I've been an offline marketing professional for over 15 years,
and while there are similarities between "the two worlds" offline and
online, you can make great new discoveries, too. Here are some of them
I've made while shifting my focus from the first to the latter.
1. You can find pretty much anything for free from the web, but it's slow and the pieces never really seem to fit. If you value your time and your good night sleep, don't go that way. Investing on someone who can give you step by step instructions allows you to take giant leaps towards your goals, even if you wanted just a part time side business.
2. "Step by step" can mean anything from merely superficial advise to a highly refined and detailed plan.
3. Most products and programs on the market help you to fix tiny details by teaching you a single tactic ("the how"). That doesn't help much if the ground work was never properly done ("the why") or you're missing pieces strongly connected to this particular tactic.
4. The bigger the guru, the more likely they tell you over the first 3 lessons that you should hire a virtual assistant, VA.
5. They are right: you should hire a VA when it's necessary. But first you need to know what it is that you don't know and what you should use their services for.
For instance, you may have a fear of technology and you decide to hire someone to take care of your website, but as long as you don't know what you want to present on that website and what's the purpose of it, it's in vain, unless you let the assistant decide on that.
But then you should rather get a partner, not a VA.
Also the expenses will multiply unless you have a clear assignment to present.
6. People are always looking for simple and easy, that's why the "systems", "formulas" and "blueprints" sell so well. Once they have it, there's still the actual work to execute and that's where most people fail.
Here's one of my favourite quotes on that:
"Progress is impossible without change, and those who cannot change their minds cannot change anything." (George Bernard Shaw)
7. Pardon my sarcasm, which was unacceptable for online entrepreneurs until a guy named Frank Kern made it acceptable.
But there's something I call "Rinse & Repeat Success Formula".
It's the step-by-step plan I promised you and here it is:
Step 1: Plan
Step 2: Start
Step 3: Continue
Step 4: Tweak
Step 5: Repeat steps 3 and 4
1. You can find pretty much anything for free from the web, but it's slow and the pieces never really seem to fit. If you value your time and your good night sleep, don't go that way. Investing on someone who can give you step by step instructions allows you to take giant leaps towards your goals, even if you wanted just a part time side business.
2. "Step by step" can mean anything from merely superficial advise to a highly refined and detailed plan.
3. Most products and programs on the market help you to fix tiny details by teaching you a single tactic ("the how"). That doesn't help much if the ground work was never properly done ("the why") or you're missing pieces strongly connected to this particular tactic.
4. The bigger the guru, the more likely they tell you over the first 3 lessons that you should hire a virtual assistant, VA.
5. They are right: you should hire a VA when it's necessary. But first you need to know what it is that you don't know and what you should use their services for.
For instance, you may have a fear of technology and you decide to hire someone to take care of your website, but as long as you don't know what you want to present on that website and what's the purpose of it, it's in vain, unless you let the assistant decide on that.
But then you should rather get a partner, not a VA.
Also the expenses will multiply unless you have a clear assignment to present.
6. People are always looking for simple and easy, that's why the "systems", "formulas" and "blueprints" sell so well. Once they have it, there's still the actual work to execute and that's where most people fail.
Here's one of my favourite quotes on that:
"Progress is impossible without change, and those who cannot change their minds cannot change anything." (George Bernard Shaw)
7. Pardon my sarcasm, which was unacceptable for online entrepreneurs until a guy named Frank Kern made it acceptable.
But there's something I call "Rinse & Repeat Success Formula".
It's the step-by-step plan I promised you and here it is:
Step 1: Plan
Step 2: Start
Step 3: Continue
Step 4: Tweak
Step 5: Repeat steps 3 and 4
99% of the people who start an online business - or any business for that matter - fail. There are a number of reasons why that happens and one of them is lacking a plan. I have put together a report you can find on my website free of charge. It introduces four other mistakes you should avoid while building your business online. http://evekoivula.com/blog
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