One of the reasons most online businesses fail is the lack of
repeatable and scalable systems. Many people confuse those with
technology and believe they can be replaced by it, but not everything
can be put on autopilot.
What are the systems?
Systems are the daily, weekly and monthly routines build around different items in your business. Let's use content creation as an example here.
First phase: the idea
An optimal situation is that you have created another system behind jotting down and collecting them in one place. Maybe you use Google Alerts to get them in your email, perhaps you have a set up a blog stream in a reader, or you have a dedicated time of the week you sit down for a half an hour to do it manually.
Second phase: decision making
From an idea you move to the next phase, which is to choose the format: will you shoot a video, write an article or make an infographic, mindmap etc. and what else do you need to keep in mind to take it out to the world.
If you're working on a blog post, the needs are very different from those of a special report, not to mention shooting videos.
Do you need to have someone to do the manuscript for you, book a studio and a hairdresser, or will you create a video using screen capture?
Do you need an external writer or a proofreader?
How about the artwork?
As you can notice, from this point on every system and process gets very different.
Third phase: content creation and formatting
In this phase you produce and compile the content according to your plan: have your video edited, graphics designed and layouts done, and so on.
Fourth phase: delivery
Once the piece of content, or a whole set of it has been created you must consider the distribution and delivery: where is it published? Is it a product, which needs a sales page with copy, graphics and the shopping cart integration? Is it a video which requires an external storage? Is it a special report to collect names on your email list, which then requires certain procedure done for your autoresponder?
Fifth phase: promotion
Finally it's time to promote your content: will you send an email to all your subscribers with a link to your new blog post? Do you post a status update to your Facebook page, Twitter and LinkedIn? Will you create an ad or write and post a press release? And so forth.
All these five phases should be systematized, so you never need to worry about missing something important. Use checklists, mindmaps and flowcharts, or create a video explaining all the necessary steps if you're comfortable with those. Just make sure you document the whole process at some point. That's the way to avoid excess work and also gives you the opportunity to develop and streamline the process to make better results.
What are the systems?
Systems are the daily, weekly and monthly routines build around different items in your business. Let's use content creation as an example here.
First phase: the idea
An optimal situation is that you have created another system behind jotting down and collecting them in one place. Maybe you use Google Alerts to get them in your email, perhaps you have a set up a blog stream in a reader, or you have a dedicated time of the week you sit down for a half an hour to do it manually.
Second phase: decision making
From an idea you move to the next phase, which is to choose the format: will you shoot a video, write an article or make an infographic, mindmap etc. and what else do you need to keep in mind to take it out to the world.
If you're working on a blog post, the needs are very different from those of a special report, not to mention shooting videos.
Do you need to have someone to do the manuscript for you, book a studio and a hairdresser, or will you create a video using screen capture?
Do you need an external writer or a proofreader?
How about the artwork?
As you can notice, from this point on every system and process gets very different.
Third phase: content creation and formatting
In this phase you produce and compile the content according to your plan: have your video edited, graphics designed and layouts done, and so on.
Fourth phase: delivery
Once the piece of content, or a whole set of it has been created you must consider the distribution and delivery: where is it published? Is it a product, which needs a sales page with copy, graphics and the shopping cart integration? Is it a video which requires an external storage? Is it a special report to collect names on your email list, which then requires certain procedure done for your autoresponder?
Fifth phase: promotion
Finally it's time to promote your content: will you send an email to all your subscribers with a link to your new blog post? Do you post a status update to your Facebook page, Twitter and LinkedIn? Will you create an ad or write and post a press release? And so forth.
All these five phases should be systematized, so you never need to worry about missing something important. Use checklists, mindmaps and flowcharts, or create a video explaining all the necessary steps if you're comfortable with those. Just make sure you document the whole process at some point. That's the way to avoid excess work and also gives you the opportunity to develop and streamline the process to make better results.
Your content creation should start by structuring your coaching
business and marketing. If you liked what I wrote, you're the most
welcome to visit my website and download a free guide for that. http://evekoivula.com
No comments:
Post a Comment