Tuesday, December 3, 2013

Online Business Step By Step: How To Spot Ideas

How to develop ideas for info products and services sold online? Here are three possible solutions you can use, whether you already have a business or you're only just considering to start one.

Before bringing a new information product to the market, one should always determine there's an actual demand. Pretty much everything has been invented by now, so there's no need to wait until you come up with a completely new and unique idea. You just need an angle nobody has thought of before.

1. Improve existing program or product


Whatever your area of expertise, you can find hundreds of solutions all over the web. The vast majority of the information is completely free, but in order to develop a fee-based program the best you can do is to invest on someone elses program to see how it's constructed.

It is certain that "one size" doesn't fit all, and no matter how popular a program, someone is always dissatisfied with some aspects of it.

Pick up those flaws and complaints and use them to design your own product or program on the base of an existing one. You can for instance improve the user experience, add something significant to upscale results or reassemble the array. If you study multiple programs you can also form a combination of them, added with your personal twist.

However, under no circumstances should you plagiarize anyone and anything!

Giving your name to for example Tracy Anderson method doesn't make it your own or unique. Simple re-branding is mere stealing.

2. Conduct or attend a survey


When you get a request to attend a survey, sent by a marketer with similar topics to what you teach, it usually means they are testing their ideas for a new product, training or program.

Everyone - including you - can and should use surveys on their database once they have one. It's a great way to find out what the audience really wants and may even be interested enough to buy.

3. "Nichify" an existing system, program or product


It can be done with either yours or someone else's methods, products and programs.

One example is the one I have used, which is transposing the structure of a fitness program to business and marketing and using the same techniques I use to coach athletes. After all, regardless the field, success always results from similar actions.

My system divides those actions to three categories: A, which stands for "assist", B as "basic" and C as "crafting" and they build power, endurance and flexibility for business, just as a physical exercising program should. This step for example falls into B category.

If you're interested in my method, download your free copy of the eBook from my website http://evekoivula.com/online-marketing-special-method/free-course/


Article Source: http://EzineArticles.com/8139057

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