Tuesday, August 12, 2014
Monday, August 11, 2014
Online Business Step by Step: Need an Idea?
How to develop ideas for info products and services sold online?
In this article I’ll show you it’s not difficult to come up with ideas, whether you already have a business or you only just considering to start one. However, I have to warn you first: before bringing a new information product to the market, you must always determine there’s an actual demand.
When you know there is, there’s no need to wait until you come up with a completely new and unique idea. Pretty much everything has been invented by now, so you just need an angle nobody has thought of before. What you can do is for instance:
1. Improve existing program or product
- See more at: http://www.neathomebusiness.com/online-home-business-1/
Also watch: http://www.youtube.com/watch?v=0QP4N-BXhck
In this article I’ll show you it’s not difficult to come up with ideas, whether you already have a business or you only just considering to start one. However, I have to warn you first: before bringing a new information product to the market, you must always determine there’s an actual demand.
When you know there is, there’s no need to wait until you come up with a completely new and unique idea. Pretty much everything has been invented by now, so you just need an angle nobody has thought of before. What you can do is for instance:
1. Improve existing program or product
- See more at: http://www.neathomebusiness.com/online-home-business-1/
Also watch: http://www.youtube.com/watch?v=0QP4N-BXhck
Sunday, August 10, 2014
3 Reasons You Should Create Your Own Info Products
In one of my previous articles I shared some tips on how to come up with product ideas. What I forgot to mention is this: as a service provider or coach you should seriously consider creating your own products and programs to sell online. Here’s why:
1. Time is limited
Think about this: if your business is all about your expertise and knowledge, you’re only working with clients 1:1, and you’re aiming to sell out all your time, how do you then plan to expand your business? Start working the nightshift, too?
Leveraging is the keyword here my friend. Information products are a great way to leverage your time.
The other two reasons at: http://www.neathomebusiness.com/create-your-own-info-products/
1. Time is limited
Think about this: if your business is all about your expertise and knowledge, you’re only working with clients 1:1, and you’re aiming to sell out all your time, how do you then plan to expand your business? Start working the nightshift, too?
Leveraging is the keyword here my friend. Information products are a great way to leverage your time.
The other two reasons at: http://www.neathomebusiness.com/create-your-own-info-products/
Saturday, August 9, 2014
3 Things Your Joint Venture (JV) Partners Are Looking For
Last week I recorded a short Thursday Takeaway video which
revealed the fourth reason to create your
own info products if you are an author, speaker,
blogger, life coach, health coach, professional organizer,
virtual assistant, or run any other work from home
business and build a presence online.
In other words, use content marketing to get more clients and make money.
That fourth tip was to leverage other people’s connections and reach through running an affiliate program and joint ventures. Those can actually grow your business with a lightning speed if you manage to attract the right partners.
JV is about mutually beneficial relationship: You scratch my back and I’ll scratch yours.
Read the whole article at: http://www.neathomebusiness.com/3-things-joint-venture-jv-partners-looking/
In other words, use content marketing to get more clients and make money.
That fourth tip was to leverage other people’s connections and reach through running an affiliate program and joint ventures. Those can actually grow your business with a lightning speed if you manage to attract the right partners.
JV is about mutually beneficial relationship: You scratch my back and I’ll scratch yours.
Read the whole article at: http://www.neathomebusiness.com/3-things-joint-venture-jv-partners-looking/
5 Steps of Creating The First Info Product
One of my readers, the Blind Blogger Max, asked how to create his first info product and I realized it’s a great question to discuss in my blog.
His question was: “You know I’m working at inspiring and
motivating others. what kind of product would you suggest.”
First of all, thank you Max for inspiring me! Here’s my advise to you:
It all starts from knowing who you want to help, and then finding out how.
Step #1: “Draw a picture” of one person whose pains and challenges you’re addressing with your products – I’m calling this your *model Also known as your customer avatar and ideal client. The better you know this person, the easier it is to find out the right way to help. Also it gets easy to communicate your message the way they instantly understand that this is the solution they’ve been looking for – right in front of them, and they should grab it. -
See the other 4 steps at: http://www.neathomebusiness.com/how-to-create-my-first-info-product
First of all, thank you Max for inspiring me! Here’s my advise to you:
It all starts from knowing who you want to help, and then finding out how.
Step #1: “Draw a picture” of one person whose pains and challenges you’re addressing with your products – I’m calling this your *model Also known as your customer avatar and ideal client. The better you know this person, the easier it is to find out the right way to help. Also it gets easy to communicate your message the way they instantly understand that this is the solution they’ve been looking for – right in front of them, and they should grab it. -
See the other 4 steps at: http://www.neathomebusiness.com/how-to-create-my-first-info-product
Wednesday, December 11, 2013
Solo Entrepreneur: How To Keep Track Of Your Daily Tasks (Simple Method Inside)
When you get a fitness program from a trainer, it consists of
three types of workouts. Some of them build power and muscle, some your
endurance and some focus on flexibility. Also they may overlap. Well,
it's the same thing with business exercises.
When you plan your day, you need to have these different types of exercises in balance, and as you know, a fitness regimen also requires focusing on technical issues - especially if you really want to make great results. My personal definition for a "sport" in oppose to "fitness" is that it is goal oriented. Kind of like comparing to a "business" vs. an "expensive hobby". In both you do the same things but with a different seriousness.
So what does power mean in a business?
It means money of course. It's the exercises that bring in cash, either immediately or in the long run. Every day you should incorporate some exercises that focus on money. It's about acquiring new customers and making sales, so it absolutely does mean pitching and selling, too. But also a lot more happens on this sector.
The second group of workouts build stamina - brand awareness.
It's about what you do to take your message out there in front of the people and keep it consistent and coherent. Just like you need to have consistency if you're training for a marathon, the endurance of your business builds up gradually. One round of jogging every once in a while isn't enough to prepare you for the quest.
The third mandatory qualification of a successful athlete and business alike is flexibility.
In sports the elasticity of the muscles and joints protects from injury and I like to think it's the same with business.
As I said, some of these workouts overlap, just like in sports they do. I compete in kettlebell sport, which is kind of a perfect combination of all three. It packs a whole gym to just a few exercises which can be executed in a very short time and still get the same - actually better - results. I like to use the same tactics when planning the workdays and work weeks. The basic guideline is: how do I get maximum results from the least amount of work?
Here are some questions I would advise you to answer, but first you need to list all the tasks you do in your business.
Under which category do the fall?
Do they affect multiple areas?
Is there imbalance between them, are you focusing on the right things?
Have you scheduled the time for improving "the technique" as well?
When you plan your day, you need to have these different types of exercises in balance, and as you know, a fitness regimen also requires focusing on technical issues - especially if you really want to make great results. My personal definition for a "sport" in oppose to "fitness" is that it is goal oriented. Kind of like comparing to a "business" vs. an "expensive hobby". In both you do the same things but with a different seriousness.
So what does power mean in a business?
It means money of course. It's the exercises that bring in cash, either immediately or in the long run. Every day you should incorporate some exercises that focus on money. It's about acquiring new customers and making sales, so it absolutely does mean pitching and selling, too. But also a lot more happens on this sector.
The second group of workouts build stamina - brand awareness.
It's about what you do to take your message out there in front of the people and keep it consistent and coherent. Just like you need to have consistency if you're training for a marathon, the endurance of your business builds up gradually. One round of jogging every once in a while isn't enough to prepare you for the quest.
The third mandatory qualification of a successful athlete and business alike is flexibility.
In sports the elasticity of the muscles and joints protects from injury and I like to think it's the same with business.
As I said, some of these workouts overlap, just like in sports they do. I compete in kettlebell sport, which is kind of a perfect combination of all three. It packs a whole gym to just a few exercises which can be executed in a very short time and still get the same - actually better - results. I like to use the same tactics when planning the workdays and work weeks. The basic guideline is: how do I get maximum results from the least amount of work?
Here are some questions I would advise you to answer, but first you need to list all the tasks you do in your business.
Under which category do the fall?
Do they affect multiple areas?
Is there imbalance between them, are you focusing on the right things?
Have you scheduled the time for improving "the technique" as well?
You can download the free Gold Medal Online Marketing eBook from my website. It explains this method from A to Z. http://evekoivula.com/online-marketing-special-method/free-course/
Online Business Success: How To Create Repeatable Systems (5 Step Plan)
One of the reasons most online businesses fail is the lack of
repeatable and scalable systems. Many people confuse those with
technology and believe they can be replaced by it, but not everything
can be put on autopilot.
What are the systems?
Systems are the daily, weekly and monthly routines build around different items in your business. Let's use content creation as an example here.
First phase: the idea
An optimal situation is that you have created another system behind jotting down and collecting them in one place. Maybe you use Google Alerts to get them in your email, perhaps you have a set up a blog stream in a reader, or you have a dedicated time of the week you sit down for a half an hour to do it manually.
Second phase: decision making
From an idea you move to the next phase, which is to choose the format: will you shoot a video, write an article or make an infographic, mindmap etc. and what else do you need to keep in mind to take it out to the world.
If you're working on a blog post, the needs are very different from those of a special report, not to mention shooting videos.
Do you need to have someone to do the manuscript for you, book a studio and a hairdresser, or will you create a video using screen capture?
Do you need an external writer or a proofreader?
How about the artwork?
As you can notice, from this point on every system and process gets very different.
Third phase: content creation and formatting
In this phase you produce and compile the content according to your plan: have your video edited, graphics designed and layouts done, and so on.
Fourth phase: delivery
Once the piece of content, or a whole set of it has been created you must consider the distribution and delivery: where is it published? Is it a product, which needs a sales page with copy, graphics and the shopping cart integration? Is it a video which requires an external storage? Is it a special report to collect names on your email list, which then requires certain procedure done for your autoresponder?
Fifth phase: promotion
Finally it's time to promote your content: will you send an email to all your subscribers with a link to your new blog post? Do you post a status update to your Facebook page, Twitter and LinkedIn? Will you create an ad or write and post a press release? And so forth.
All these five phases should be systematized, so you never need to worry about missing something important. Use checklists, mindmaps and flowcharts, or create a video explaining all the necessary steps if you're comfortable with those. Just make sure you document the whole process at some point. That's the way to avoid excess work and also gives you the opportunity to develop and streamline the process to make better results.
What are the systems?
Systems are the daily, weekly and monthly routines build around different items in your business. Let's use content creation as an example here.
First phase: the idea
An optimal situation is that you have created another system behind jotting down and collecting them in one place. Maybe you use Google Alerts to get them in your email, perhaps you have a set up a blog stream in a reader, or you have a dedicated time of the week you sit down for a half an hour to do it manually.
Second phase: decision making
From an idea you move to the next phase, which is to choose the format: will you shoot a video, write an article or make an infographic, mindmap etc. and what else do you need to keep in mind to take it out to the world.
If you're working on a blog post, the needs are very different from those of a special report, not to mention shooting videos.
Do you need to have someone to do the manuscript for you, book a studio and a hairdresser, or will you create a video using screen capture?
Do you need an external writer or a proofreader?
How about the artwork?
As you can notice, from this point on every system and process gets very different.
Third phase: content creation and formatting
In this phase you produce and compile the content according to your plan: have your video edited, graphics designed and layouts done, and so on.
Fourth phase: delivery
Once the piece of content, or a whole set of it has been created you must consider the distribution and delivery: where is it published? Is it a product, which needs a sales page with copy, graphics and the shopping cart integration? Is it a video which requires an external storage? Is it a special report to collect names on your email list, which then requires certain procedure done for your autoresponder?
Fifth phase: promotion
Finally it's time to promote your content: will you send an email to all your subscribers with a link to your new blog post? Do you post a status update to your Facebook page, Twitter and LinkedIn? Will you create an ad or write and post a press release? And so forth.
All these five phases should be systematized, so you never need to worry about missing something important. Use checklists, mindmaps and flowcharts, or create a video explaining all the necessary steps if you're comfortable with those. Just make sure you document the whole process at some point. That's the way to avoid excess work and also gives you the opportunity to develop and streamline the process to make better results.
Your content creation should start by structuring your coaching
business and marketing. If you liked what I wrote, you're the most
welcome to visit my website and download a free guide for that. http://evekoivula.com
Subscribe to:
Posts (Atom)